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Top News and Views ~ Online Tools 16 Jul 2017
Welcome to the Crowdify digest of interesting and important news and views about Online Tools.
The methodology for building a personal brand online is actually quite simple.
Take those two words, "personal" and "brand" and look at what they symbolize. When something is personal, deeply personal, it leans more on on the side of art, expression, and story. A brand, then, is how that story is packaged, distributed, and represented in the eyes of audience members. It is more concerned with the external, while personal expression focuses primarily on the internal.
Where most people go wrong in thinking about their personal brand is in putting one hundred percent of the emphasis on the "brand" side of the equation. They spend all their time talking the talk, growth hacking their way to a status of credibility, only to end up with a glossy "brand" with absolutely no substance. They might look professional from afar, but upon closer inspection they are nothing more than a talking head.
That's not a personal brand.
Full story at http://on.inc.com/2sY25Qt
Have you ever bought something online for full price and only afterwards realised you could have used a voucher code to get money off?
Now, instead of forgetting altogether, or spending ages trying to find a valid discount code, a new tool has launched which promises to do this for you.
The free tool works as a plug-in for your browser and alerts you to active discount codes whenever you visit an online shop.
The founders of Pouch, which was soft launched at the start of the year, claim it will save consumers 10 per cent of the cost of every purchase they make with it.
Full story at http://bit.ly/2sY2phZ
Content marketing is a strategic marketing technique that is focused on creating and disseminating valuable and relevant content with an aim to drive profitable customer action. The key requirement regarding content for businesses is that it must benefit a clearly defined audience. An effective content marketing strategy is the one that brings your customers closer to what you are proposing to them so that they readily accept it.
In today’s setting, it is important to understand how search engines view content. Google, for example, launches frequent updates that reward good quality and punish inferior quality. This principle very much applies to content because publishing fresh relevant articles and updating the existing ones helps you maintain a high ranking on search engine results pages (SERPs), which keeps people coming back to your site.
This brings us to an important conclusion that valuable, relevant and consistent content has the ability to address the concerns of your business prospects. It clearly tells how your product or service would fit into the lives of your target audience. This is where online content marketing and brand promotion come in. Both are increasingly gaining currency to achieve the desired goal of effectively reaching out to customers.
Today, businesses are increasingly using software tools to execute their content marketing strategy. Below is a list of six great content marketing tools that can definitely enhance your business revenues:
Full story at http://bit.ly/2sY1hLg
Google and technology incubator platform Jigsaw have unveiled a suite of free tools that will help guard against digital attacks during the election period in Kenya
Dubbed “Protect Your Election”, the tools are designed to help safeguard news organisations, human rights groups, and election monitoring sites from online threats
Work by such organisations is critical before and during elections.
Africa Uncensored -- owned by investigative journalist John-Allan Namu -- and Africa Centre for Open Governance (AfriCOG) are some of the sites that were famously defaced.
Full story at http://bit.ly/2sXT4Hb
Prepared by @joanstewart1
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