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Top news and views about Social Media and Marketing for 10 Jul 2017
Welcome to the Crowdify digest of interesting and important news and views about Social Media and Marketing.
The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers.
Because of this pressure, unfortunately many marketers fall to lazy marketing tactics. They quit creating their own content and start curating and sharing other helpful content from leaders in their industry. Curation can be good. However, many lazy marketers start copying, pasting and regurgitating other people's content. They copy, tweak and pretend it is their when in reality they have often lost the real meaning of it without even knowing. They wind up hurting their brand more than helping.
Though curation can be an impactful and excellent way to establish your brand online as well as serve the needs of your audience, it requires both art and science to see real benefit.
Is anything really new anyway? Does content have to be new to be relevant? How can you curate content from other industry leaders and still be relevant to your audience? Where do you draw the line of endorsing other people's content vs supporting their brand more than your own? What are the negatives of content regurgitation?
Full story at http://bit.ly/2uyaJq3
Have you ever thought about what exists at the core of social networking? When you trim away those extra features—likes, games, profile bylines, advertisements, etc.—what are you left with? Essentially, you have individual users accessing a website in the hopes of communicating with one another. And what do you find at the heart of online communication? Content.
If social media is a marketplace, content is your currency. You can use it to buy likes, followers, website traffic, conversions and even brand loyalty.
Greek mathematician Archimedes once famously said, “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” While clearly hyperbole, his point was that anything is possible if you have the right tools.
In digital marketing, you can move the world—drive conversions, build brand loyalty, etc.—so long as you have the right content for your audience. In essence, content is the critical piece in the social media puzzle. If you can nail the content aspect of the equation, then you’ll be successful.
Full story at http://bit.ly/2uyMpV5
Have your email marketing campaigns been ineffective lately?
Would you like to see more growth on your blog and social networks?
As your business attracts new subscribers the golden opportunity to build relationships and present valuable offers can be used to increase your traffic and grow your social media fans and followers despite the latest algorithm changes.
Email marketing will not only help you maintain your current subscribers, but can also be used to nurture your prospects and invite them to participate in giveaways, join a professional group on LinkedIn or Facebook, provide valuable and exclusive offers, and much more.
Full story at http://bit.ly/2uyMqs7
BIZ CHALLENGE: As a new business or start-up enterprise, it can be a challenge to navigate the array of things you need to set in place for effective marketing.
This is particularly true when you don’t have vast amounts of capital behind you with which to pay for marketing, and revenue is still building – which is the case in the beginning stages of any business.
You are also likely to be in the process of defining and building your brand, and it has yet to cement itself as a strong presence in the market.
You are likely to be handling your own marketing at this stage. This is where social media for business can be an absolute boon – allowing you to attract clients as you build your online reputation in a relatively simple and affordable way.
Full story at http://bit.ly/2uyzmCM
Prepared by @joanstewart1
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