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Top news and views about Social Media and Marketing for 14 Jul 2017
Welcome to the Crowdify digest of interesting and important news and views about Social Media and Marketing.
Consumer attention span is getting shorter. How does storytelling help marketers address this challenge?
Customers are tired of being bombarded with messages. Consumers are exposed to, on average, about 5 000 forms of advertising a day. Most people are on their phones within the first five minutes of opening their eyes – I’m guilty of that – and according to Nielsen 2016, an incredible 66% trust the opinions of strangers online.
Storytelling helps brands cut through the clutter, appeal to emotions, and be more memorable. Stories help to create an emotion and offer something that customers can identify with. They can help create a culture and a following of like-minded people who have the same values.
Storytelling is a subtle way of making your brand part of a lifestyle. Digital magazines, video, and interactive social posts invite consumers to be part of the experience. A 360-degree video can literally place customers in the middle of the ocean and music can catch the imagination.
Full story at http://bit.ly/2sY2qT5
WordPress.com is venturing into the realm of social media management applications with its latest feature that allows users to schedule Facebook, Twitter, and LinkedIn updates for individual posts. This goes beyond the basic Publicize functionality that automatically shares posts to connected accounts as soon as they are published, giving users the ability to automate their content marketing to social networks for the most optimal time for sharing.
It’s difficult to know how a post will appear on social networks once it has automatically been shared, which is one reason why many people choose to manually share a post for the best presentation. You want to ensure that the right thumbnail will show up with a message customized for each network’s particular audience. The new social scheduling feature on WordPress.com includes a built-in preview screen so users can see what the post will look like once it is shared to the network and then make any necessary tweaks.
Scheduling social media posts is available on WordPress.com for Premium and Business plan users and for Jetpack Professional and Premium users. On the Premium plan level, which comes in at ~$9/month, users pay less than they would for scheduling apps like Buffer, Hootsuite, or Sprout Social while also getting access to more commercial WordPress features.
To truly become a realistic replacement for these types of social media marketing apps, WordPress.com would need to offer better analytics tied into the new sharing feature to show how posts are performing at different times and networks. Although WordPress.com allows for unlimited scheduling and users, it would also need to allow sharing to more networks to be more competitive against these apps. For users who don’t need all of that data but just want the scheduling feature, a paid Jetpack or WordPress.com plan is a more affordable option.
Full story at http://bit.ly/2sY6piG
Several of our team have been in Hong Kong during the past week exhibiting Crowdify at the RISE conference. We got great feedback and met with several crypto and Blockchain businesses who we can partner with. We also met many startup founders from all kinds of countries and categories who are potential collaborators.
Last week we went to a conference in Taipei where Vitalik Buterin the founder of Ethereum spoke. He urged us to collaborate whenever we could.
We have contracted with a large team of clever and experienced developers from all over the world to build a new Crowdify website. They will initially make some cosmetic and functional improvements to the present site and also work on completing merge mining capability for Superior Coin and a 2 factor authentication system so that you can move coins around. We have launched a new information site for Superior Coin at https://superiorcoin.info which will replace the sales site at https://thesuperiorcoin.com
Sales have been going extremely with over 100 people a day buying the coin. Our mining community has been growing rapidly and we now have around 200 people mining. It is relatively simple to supply hashrate to our pool and we hope that you give it a try
Full story at http://bit.ly/2sY26E1
Summer has solidified its place as the season for hosting events, which makes it important to make sure you’re utilizing social media management to the fullest extent. Social media has changed not only how events are promoted, but also how attendees engage with the brands and influencers at play. Creating a conversation between the event and the attendees is a crucial step to guarantee utmost attendance, hype, and engagement.
There has been a surge of social media trends event curators have been embracing to increase engagement. Creating a unique hashtag for an event has become a staple for organizers to be able to interact with their audience when they share pictures and videos to various social media platforms. However, prompts such as this are only effective when the management is ceaseless, which is where many organizers fall short.
Staying active in regards to social media while the event is ongoing isn’t always easy, but it’s an incredibly important part in engaging attendees. Whatever method you decide to use during your event, creating interaction with your audience in real time can truly benefit the promotional goal. Here are 3 ways to use social media management to help propel engagement when hosting an event.
Make sure to have someone continually tracking posts coming from the location of your event. The beauty of people using an event hashtag is that they are willingly promoting a brand to their unique set of followers. However, this only works when the hashtag is used properly. If you find great posts from the event that aren’t tagged, reply to the user in a comment and say something like “great post” and include the hashtag. Not only does this prompt others to use the hashtag for future posts, it also gives users a sense of human-centered marketing, which is beneficial to creating relationships with audiences
Full story at http://bit.ly/2sY9fEi
Prepared by @joanstewart1
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