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Top news and views about Online Tools for 14 Mar 2017

Welcome to the Crowdify digest of interesting and important news and views about Online Tools.

AR, VR Spend Expected to Double in Western Europe

AR, VR Spend Expected to Double in Western Europe

Spending on augmented reality (AR) and virtual reality (VR) hardware, software and services in Western Europe will reach $2.5 billion in 2017, a 131% increase over the $1.1 billion spent in 2016, according to a new forecast by the International Data Corporation (IDC).

IDC expects the consumer market will be the largest AR/VR spending segment this year, accounting for more than 56% of spend in Western Europe, with those outlays devoted primarily to VR goods and services. Consumers will contribute less than 20% of AR-related spending, according to IDC.

The manufacturing and retail sectors are expected to contribute the next largest shares of spending, driven by investments in AR-related products and services.

In terms of industrial use cases, industrial maintenance (manufacturing), logistics and package delivery management (transportation) and product development (manufacturing) will lead AR/VR spending in Western Europe this year, according to the IDC forecast.

Full story at http://bit.ly/2mjg1Ba

Digital Marketing Trends for 2017

Digital Marketing Trends for 2017

The 14 top rated digital marketing techniques for 2017 according to Smart Insights readers

In this article, I'll take an in-depth look at what I see as the most significant trends in digital marketing for the year ahead. But, it's not only my view, since I have 'crowdsourced' the importance of the different trends rated by the popularity of each trend.

For all members of Smart Insights, we also have a more detailed free download of the marketing megatrends for 2017, which are 9 digital marketing and martech megatrends will help give you an edge in 2017. In the download we discuss machine learning and artificial intelligence, which for me is the biggest trend in marketing right now. Machine learning techniques apply across many of the techniques we discuss in this post including Big Data, Marketing Automation, Organic Search and Social media marketing.

Full story at http://bit.ly/2mjsTHj

15 Marketing Tools To Check Out in 2017

15 Marketing Tools To Check Out in 2017

Brands working to communicate with consumers are facing more competition than ever: On a daily basis, people are bombarded with marketing messages, only some of which meet their own interests. And, over time, those consumers are learning to tune out much of the noise, making it even harder for brands to break through.

But marketers still have plenty of tools that can help them beat the competition. Here are 15 of the top tools every marketer should consider using to make this year’s campaigns a success.

Full story at http://bit.ly/2mjwfKx

Lifestyle: 5 functional things Ghanaians use smartphones for

Lifestyle: 5 functional things Ghanaians use smartphones for

It used to be luxury, then it became a privilege. Now it’s a necessity. Smartphones! The new wonder of the world. In many parts of the world, people use this device for many purposes. One may argue that the use of it depends on one’s need at that particular time. In Ghana however, many people use it daily.

Some even use their phones the same number of times they breathe. It has become a part of the Ghanaian lifestyle but there are more functional uses of smartphones than many people know hence they underutilize these devices that they pay so much to acquire. Jumia Travel, Africa’s leading online travel agency ponders below a few functional things Ghanaians use smartphones for.

Full story at http://bit.ly/2mju3CL

 


Prepared by @joanstewart1