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Top news and views about Social Media And Marketing for 16 Apr 2017

 

Welcome to the Crowdify digest of interesting and important news and views about Social Media And Marketing.

 

Facebook launches group payments for Messenger in the US

Facebook launches group payments for Messenger in the US

 

Facebook has taken its Messenger person-to-person payments feature one step further by introducing payments to group chats. The functionality enables users to send or receive money between groups of people on Messenger – rather than individually.

Users can use this feature by tapping on the plus sign at the bottom left hand corner of a group conversation, and then tapping on the ‘$’ icon. They then choose who they want to send money to or request money from, and enter the amount they are sending or requesting

The feature also enables the user to specify what the money is for in the chat. To track payments, a message appears in the group showing who has paid.

“It’s free, simple, fast and secure. Whether you’re splitting a restaurant bill or chipping in for a group gift, all you need to do is go to a new or existing Messenger group conversation to get started,” said Partha Sundaram, product manager for consumer payments at Facebook

Full story at http://bit.ly/2owtvgh

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It’s A Personal Thing: How to Make Your Mobile Marketing More Human

It’s A Personal Thing: How to Make Your Mobile Marketing More Human

 

Phones have this funny way of making our lives more personal and less personal all the time. Whether it’s pulling them out to avoid talking to people you don’t quite remember at your high school reunion or sending some happy birthday texts to the people you’re trying to stay in touch with on Facebook, our smartphones have introduced us to a social medium we’ll have for the rest of our lives.

By 2018 more than 50 percent of customers will use mobile first for all their online activities, according to a study by Gartner. And while that number may seem about right, when you factor in that over 68 percent of Americans have smartphones, the market potential for the personal interactions (on and off screen) could have is monstrous.

However, it’s no easy task getting people to engage with what you’re doing (especially on mobile). After all, you’re taking up a limited amount of space, so it’s important to use it wisely. Countless marketing efforts have ended up in the mobile market grave due to a lack of understanding of how this behavior works.

With all the various approaches listed above that you can use to make your mobile marketing more personal, it’s important to step back and remember that your brand has a living, breathing presence everywhere it goes. As marketers, we’ve all gotten caught up in buzzwords and lingo, hoping that our metrics pan. But then again, those words don’t mean nearly as much as your brand’s story, and that’s one of the most personal things you could share

Full story at http://bit.ly/2owcdjv

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Social Media vs. SEO: Which is the Best Traffic Source?

Social Media vs. SEO: Which is the Best Traffic Source?

 

Out of all the different traffic sources, social media and organic search traffic are two of the best ones, and generally drive the most traffic to websites. The issue is that not every marketer or business has the resources to focus on both channels.

So which one is the better option? In this post, we’ll look at the two with an analytical eye, in order to determine which one is the best traffic source.

But, even more important than that, look beyond the numbers and focus on the quality of your traffic. What's the bounce rate like for social media vs. organic search traffic? How much time do the visitors from each source spend on your website? And most importantly, what's your conversion rate like for each of the two traffic sources?

After all, no matter how much traffic you’re getting to your website, if that traffic doesn’t take some sort of action that moves them along the sales funnel, then it won’t help you achieve your overall business goals.

Full story at http://bit.ly/2owlJ6b

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Study: Mobile key to shoppers research

Study: Mobile key to shoppers research

 

Only about one-third of those surveyed say they ask sales associates for help with product questions. Not only are shoppers turning to mobile devices to answer their product questions, most (87%) say having access to complete product content influences their purchase decisions.

"Consumers are increasingly turning to their mobile devices to answer product-related questions, like price and availability, while they shop," said Jason Purcell, CEO and co-founder of Salsify. "This year's research again demonstrates just how critical it is for every brand and retailer to have a systematized approach to maintain robust and relevant digital content to retain shopper attention and win sales."

Researchers further found: • 50% have returned items because of incorrect/incomplete product information • 54% of those who have returned items say they 'are less likely' to buy from that merchant again • 70% look for at least 3 product images prior to buying

As to the demographic breakdown, Boomers and Seniors are the least likely to use mobile devices for shopping (36%). Most Millennials (84%) and Gen Xers (78%) use mobile devices when online shopping.

Full story at http://bit.ly/2owna4y

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